PREMIUM PODCAST PRODUCTION
FOR BRANDS THAT WANT TO STAND OUT
At W4, we’re more than podcast producers, we’re partners.
We craft story-driven podcasts that cut through the noise and connect with the audiences that matter most to your brand. No cookie-cutter formats, just original formats designed to engage, entertain, and inspire.
As a full-service production company, we handle everything from strategy and concept development to production, distribution, and growth.
Every podcast is built from the ground up around your goals, your audience and your brand identity.
The result?
A show your listeners love and one that delivers measurable impact for your business.
““Working with W4 has been a game-changer for THEOS Cyber. From concept to launch, the team brought creative clarity, technical excellence and a deep understanding of how to craft content that resonates. The THEOS Cybernova podcast has quickly become a powerful platform for us to share insights and engage with our community.””
WHAT WE DO
END TO END PODCAST PRODUCTION FOR BUSINESSES
From our offices in the UK, Dubai and Singapore, we handle all of your podcast production and distribution needs from start to finish.
We work with you to define the goals of your podcast and create your show’s unique format, one that’s designed to ensure you reach your target audience - whether that’s a small group of busy C-suite leaders, a broad range of listeners in your industry, or even an internal division at your company.
CONCEPT | STRATEGY | STUDIO RECORDING | REMOTE CAPTURE | EDITING | PUBLISHING | DISTRIBUTION
We’re your solution for branded podcasts.
““We love working with W4. The production quality is broadcast-level, the workflow is seamless which allows Rick and I to focus purely on the conversation while they handle everything else. Ian and his team know exactly how to capture the energy of Formula 1 and translate it into a podcast fans genuinely want to listen to.””
WHY BRANDED PODCASTS
BUILD TRUST. EARN ATTENTION. DRIVE RESULTS
Your audience wants more than ads, they want authentic stories, insights, and voices they can connect with. Branded podcasts give your business the power to build loyalty with a highly engaged audience; position your brand as a thought leader in your industry; create long form, evergreen content that fuels your marketing; deliver measurable ROI across awareness, leads, and brand lift.
A well-produced podcast does all this.
HOW WE WORK
A PROVEN PROCESS BUILT AROUND YOUR BRAND
At W4, we don’t do cookie-cutter formats. Every branded podcast we produce follows a tailored process designed to match your goals, audience, and brand identity.
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We begin by understanding your business, your audience, and your objectives. Together, we define the purpose of your podcast, shape your concept, and create a format that feels fresh, relevant, and on-brand.
Audience research & persona development
Show naming, tone of voice, and format design
Episode planning & editorial calendars
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Our producers and engineers ensure your podcast sounds world-class, whether recorded in our Dubai studio, remotely, or on location.
Studio or remote recording setups
Host coaching and guest prep
Professional audio & video capture
Real-time production support
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This is where your podcast comes to life. We refine every detail so your show sounds polished, engaging, and consistent across episodes.
Editing & narrative shaping
Sound design & music integration
Noise removal & audio mastering
Multi-format episode versions (audio & video)
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We don’t just publish—we help your podcast grow. From getting your show on every platform to promoting it across channels, we make sure it reaches the right audience.
Distribution to Spotify, Apple, YouTube, and more
SEO/PSO optimisation (Podcast Search Optimisation)
Social content (audiograms, video clips)
Analytics, reporting, and ongoing strategy refinement
Benefits of Branded Podcasts
Branded podcasts offer strong ROI by boosting brand recognition, recall, and affinity. The 2024 Branded Benchmark Report by Signal Hill Insights found that even a single episode can significantly impact brand recall and consideration.
Specifically, 51% of listeners recalled the brand unprompted, and 73% correctly identified the brand when given a choice. When stories are added to the name, listeners opt in, creating a halo effect and enhancing brand appreciation.
Encourage reviews and comments on hosting platforms like YouTube, Apple Podcasts, Spotify, and use audience insights to optimize future episodes. By effectively communicating with your audience, both parties are happier with the deeper connection.
