At W4, we’re more than podcast producers, we’re partners.
We craft story-driven podcasts that cut through the noise and connect with the audiences that matter most to your brand. No cookie-cutter formats, just original formats designed to engage, entertain, and inspire.
As a full-service production company, we handle everything from strategy and concept development to production, distribution, and growth.
Every podcast is built from the ground up around your goals, your audience and your brand identity.
The result?
A podcast your listeners love and one that delivers measurable impact for your business.
WHAT OUR CLIENTS HAVE TO SAY…
““Working with W4 has been a game-changer for THEOS Cyber. From concept to launch, the team brought creative clarity, technical excellence and a deep understanding of how to craft content that resonates. The THEOS Cybernova podcast has quickly become a powerful platform for us to share insights and engage with our community.””
LISTEN TO THE PODCAST 🔊
Branded podcasts give your business the power to:
Build trust with a loyal, engaged audience.
Position your team as thought leaders in your industry.
Create long-form, evergreen content that can be repurposed across channels.
Your audience wants more than ads - they want stories, insights, and authenticity.
A well-produced podcast does exactly that.
And more.
From our offices in Europe, the Middle East and Asia, we handle all of your podcast production and distribution needs from start to finish.
We work with you to define the goals of your podcast and create your show’s unique format, one that’s designed to ensure you reach your target audience - whether that’s a small group of busy C-suite leaders, a broad range of listeners in your industry, or even an internal division at your company.
CONCEPT | STRATEGY | STUDIO RECORDING | REMOTE CAPTURE | EDITING | PUBLISHING | DISTRIBUTION
We’re your solution for branded podcasts.
WHAT OUR CLIENTS HAVE TO SAY
““We love working with W4. The production quality is broadcast-level, the workflow is seamless which allows Rick and I to focus purely on the conversation while they handle everything else. Ian and his team know exactly how to capture the energy of Formula 1 and translate it into a podcast fans genuinely want to listen to.””
LISTEN TO THE PODCAST 🔊
At W4, we don’t do cookie-cutter formats. Every branded podcast we produce follows a tailored process designed to match your goals, audience and brand identity.
PHASE 1 - CONTENT & STRATEGY
Every great podcast starts with a clear purpose. We work with you to define your goals, identify your target audience and shape a unique concept that reflects your brand identity. Whether you’re reaching C-suite decision-makers, engaging your industry or speaking to internal teams, we ensure your podcast starts on the right track.
PHASE 2 - PRE-PRODUCTION
Behind every polished podcast is meticulous preparation. Our team develops episode outlines, scripts, and editorial calendars, while handling guest research, outreach, and booking. We make sure you’re fully prepared before hitting record.
PHASE 3 - STUDIO & REMOTE RECORDING
Our UK, Dubai and Asia based studios offer broadcast-quality recording in a modern, professional setting. For remote guests or international teams, we provide seamless remote capture, ensuring the same quality no matter where your speakers are.
PHASE 4 - PUBLISHING & DISTRIBUTION
We manage the technical details so your episodes go live without a hitch. Your podcast will be distributed to all major platforms - Spotify, Apple Podcasts, YouTube, and more, ready for your audience to find and subscribe.
PHASE 5 - GROWTH & PROMOTION
A podcast is only valuable if it reaches the right people. We support audience development with social media clips, audiograms, SEO/PSO optimisation, PR campaigns, and performance analytics. The result: steady growth and long-term brand impact.
.
Branded podcasts are more than just audio content - they’re a powerful marketing tool that delivers measurable impact for businesses. Unlike traditional advertising, podcasts give your brand uninterrupted attention and create a deeper connection with your audience.
👉🏼 BUILD TRUST & AUTHORITY
A well-produced branded podcast positions your company as a thought leader in your industry. By sharing insights, stories, and authentic conversations, you build credibility and trust with the people who matter most - your customers, stakeholders, and decision-makers.
👉🏼 ENGAGE AUDIENCES LONGER
On average, 80% of podcast listeners stay tuned for most or all of an episode - that’s 20–30 minutes of focused attention with your brand. Compare that to the few seconds most ads get and it’s clear why podcasts are one of the most engaging content formats available.
👉🏼 DELIVER MEASURABLE ROI
Branded podcasts are proven to lift brand awareness, recognition, and affinity. According to industry research, 60% of listeners have purchased a product after hearing it on a podcast, and branded shows can boost brand awareness up to 30x higher than traditional media.
👉🏼 CREATE EVERGREEN, MULTI-CHANNEL CONTENT
Each episode isn’t just a podcast, it’s a content engine. One recording can be repurposed into blog posts, LinkedIn articles, audiograms, YouTube clips, and email campaigns. This multiplies your marketing output and ensures your message resonates across every channel.
👉🏼 REACH DECISION MAKERS
Podcasts are increasingly popular with senior executives and business leaders - 55% of decision-makers listen daily. A branded podcast puts your message directly in their headphones, making it one of the most effective ways to reach high-value audiences.
Ready to see the impact for yourself?
Partner with W4 Podcast Studio to create a branded podcast that cuts through the noise, builds authority, and drives real business results.
WHAT OUR CLIENTS HAVE TO SAY
““Working with W4 on EventNewsDXB has been a masterclass in professional podcast production. From concept to sound design, they make it all look effortless and the result is a show the entire events industry can be proud of.””
LISTEN TO THE PODCAST 🔊
IAN CARLESS
PARTNER & EXECUTIVE PRODUCER
Ian Carless has spent over 25 years making noise in broadcast television and content production, with stints at MTV, ESPN, Star TV, Ten Sports and more. At MTV he learned how to survive on bad coffee, impossible deadlines and the occasional boyband. He later translated that experience into 14 media industry awards to prove he really had been paying attention.
From lifestyle shows to live sports, from music specials to branded content for global agencies, Ian’s produced it all, often in more countries than he can remember. His superpower? Taking big ideas and turning them into content that actually works.
Now, with W4 Podcast Studio, Ian has swapped the chaos of backstage for the slightly more civilised chaos of podcasting. It’s the latest chapter in a career dedicated to telling stories, amplifying voices and making brands sound as good as your favorite artist!